Alternative Apparel
At the core of Alternative Apparel, you will find creativity and passion. Alternative has been challenging the concepts of fashion since 1996. In the beginning, Alternative founder and creative designer Greg Alterman sold his TShirt designs out of his car! His passion for designing the perfect T-Shirt has since grown into one of today's hottest apparel brands. Greg has always made the commitment to raise the T-Shirt above its traditional status as a casual staple; he has moved the T-Shirt into a staple of a fashion forward staple. Who could forget Mary Kate wearing the Alternative White V-Neck T-shirt with a black mini at a formal? Other celebs like Justin Timberlake and Matt Damon are also fans of this line! Alternative Apparel was recently featured on the Bravo reality series Kell on Earth!
